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How to use it
Choosing news to feature is a delicate balance of the college’s needs, and the user’s needs. The college has specific things that it would like to talk about, but it needs to marry those desires with what students—and especially prospective students—want to see. Rely heavily on stories of success. Show outcomes, especially those that result in Siena alums success in the wider world.
Siena’s close knit community means that you can focus on people in these features, especially when you are engaging your current student body. Be comfortable referring to individuals as themselves instead of relying on categorical information (i.e. Talk about them as a person, not as a student or as a Biology major).