Warning: Undefined variable $page_cta in /var/www/vhosts/dev.fastspot.com/httpdocs/clients/siena/templates/basic/content.php on line 10
The retail marketing concentration is designed for students interested in building a deeper understanding of the global food industry.
You'll learn to understand... food distribution, wholesaling and retailing; critical issues like increased health and wellness focus, cooking at home, and quick serve; factors that impact a food retailer's marketing strategy; category management principles and learn the history and processes.
Courses offer include:
- Consumer Behavior
- Marketing Management
- Services Marketing
- Food Retail Marketing
- Food Marketing Practicum
Engage with some of the top food industry companies like:
This is one of 22 concentrations offered in the School of Business. Concentrations are available to all students and can be combined with all majors, including each of the majors offered by the School of Business. Students who select the business major must choose two concentrations to build their unique degree.