S. Sinem Atakan

My Professional Experience

Articles & Book Reviews

• Are crowdsourcing announcements signals of customer orientation? A comparison of consumer responses to product- versus communication-related campaigns
  European Journal Of Marketing
  May, 2023
• An Investigation of Consumers' Perceptions of Healthy Convenience Meals: RTC Meal-Kits vs. RTE Pre-packaged Meals
  American Marketing Association Summer Educators Conference, vol. 33
  August, 2022
• Impact of Negative Emotions on Consumers' Food Texture Preferences
  Marketing Congress in Turkey
  June, 2022
• Food Experience Design to Prevent Unintended Consequences and Improve Wellbeing
  Journal of Service Research, vol. 25
  February, 2022
• Systematic and Ethical Approach to Food Experience Design
  American Marketing Association Summer Educators Conference
  2021
• Conceptual Introduction to Food Experience Design Thinking (FEDT): Contributions to Well-being, Marketing, and Policy
  Marketing and Public Policy Conference, vol. 30
  May, 2020
• In the Pursuit of Healthy Food Consumption: Consumers` Strategies of Control
  European Marketing Association Conference
  2020
• Self-Producer`s Journey: Identity Construction and Transformation in Self-Production
  Advances in Consumer Research, vol. 46
  October, 2018
• Crowdsourcing Campaign Advertisements: Creating Products Versus Slogans
  American Marketing Association Summer Educators Conference, vol. 29
  August, 2018
• When Dishonesty Makes Us Apart or Close: A Reflection on Consumer-Brand Relatioship
  American Marketing Association Summer Educators Conference, vol. 29
  August, 2018
• Exploring Perception and Acceptance of Edible Insects as a Protein Source
  The FASEB Journal, vol. 32
  April, 2018
• The Assessment of Cognitive Food Consumption Experience
  The FASEB Journal, vol. 32
  April, 2018
• Online versus Traditional: A Comparison of Consumers` Perceptions of YouTube and TV Ads
  Journal of Marketing and Market Research, vol. 21
  January, 2018
• Catching the Health Wagon: Consumers' Strategies of Control in Healthy Food Consumption
  Advances in Consumer Research, vol. 45
  October, 2017
• An Investigation of Home-Cooking From a Consumer Motivation Perspective
  Journal of Marketing and Market Research, vol. 9
  July, 2016
• A Conceptual and Empirical Investigation of Regulatory Focus Scales
  Journal of Consumer and Consumption Research, vol. 8
  June, 2016
• A Theoretical Framework for Maker Culture: Negotiation of Prosumption at the Individual and Cultural Spheres within the Context of Food
  European Marketing Association Conference
  2016
• Consumer Response to Different Types of Empowerment Campaign Announcements
  Association for Consumer Research Asia-Pacific Conference
  2015
• Consumer Participation in the Design and Realization Stages of Production: How Self-Production Shapes Consumer Evaluations and Relationship to Products
  International Journal of Research in Marketing, vol. 31
  December, 2014
• Consumer Response to Product Construction: The Role of Haptic Stimulation
  International Journal of Consumer Studies, vol. 38
  July, 2014
• Make it Your Own: How Process Valence and Self-Construal Affect Evaluation of Self-Made Products
  Psychology & Marketing, vol. 31
  June, 2014
• When Does Customer Empowerment Make a Difference? An Exploration of Consumer Response to Different Types of Empowerment Campaign Announcements
  European Marketing Association Conference
  2014
• How Participation in Different Stages of Self-Production Differentially Influence Consumers` Evaluation of, and Relationship with, Self-Made Products
  Association for Consumer Research European Conference
  2013
• The Dynamics of Groupon: Repeat Purchase and Word-of-Mouth After the Deep Discount
  European Marketing Association Conference
  2013
• The Involvement Construct and Validity of Three Involvement Scales in Turkish: Consumer Involvement, Enduring Involvement, and Purchase Decision Involvement
  The Journal of Economics, Business and Finance, vol. 28
  2013
• Investment of Self Into Products
  Association for Consumer Research European Conference
  2011
• Investment of Self through Process Involvement
  Association for Consumer Research Conference
  2011
• How I Feel is More Important than How You Feel: The Role of Process and Outcome Emotions on Object Evaluation
  Association for Consumer Research Conference
  2009

Books & Book Chapters

• Handbook of Eating Behavior Scales (in preparation)
  
  2022
• Design Thinking for Food Well-Being: The Art of Designing Innovative Food Experiences
  Springer
  2021

Presentations

• Impact of Negative Emotions on Consumers' Food Texture Preferences
  2023
  European Marketing Association Conference, Odense, Denmark
• Exploring Consumers' Perceptions of Healthy Convenience Meals: RTC Meal-Kits vs. RTE Pre-packaged Meals
  2022
  American Marketing Association Summer Educators Conference, Chicago, Virtual
• Systematic and Ethical Approach to Food Experience Design
  August, 2021
  American Marketing Association Summer Educators Conference, Online, Virtual
• Conceptual Introduction to Food Experience Design Thinking (FEDT): Contributions to Well-Being, Marketing, and Policy
  May, 2020
  Marketing and Public Policy Conference, Marina Del Rey, CA, United States of America
• In the Pursuit of Healthy Food Consumption: Consumers` Strategies of Control
  February, 2020
  European Marketing Association Conference, Budapest, Hungary
• Consumers` Perceptions of Weight Loss Food Programs
  March, 2019
  Society for Consumer Psychology, Savannah, Georgia
• Self-Producer`s Journey: Identity Construction and Transformation in Self-Production
  2019
  Qualitative Paper Development Workshop in Management & Marketing, Eskisehir, Turkey
• Crowdsourcing Campaign Advertisements: Creating Products Versus Slogans
  2018
  American Marketing Association Summer Educators Conference, Boston, Massachusetts
• Exploring Perception and Acceptance of Edible Insects as a Protein Source
  2018
  American Marketing Association Summer Educators Conference, Boston, Massachusetts
• When Dishonesty Makes Us Apart or Close: A Reflection on Consumer-Brand Relationship
  2018
  American Marketing Association Summer Educators Conference, Boston, Massachusetts
• A Conceptual Framework for Prosumer Culture: Investigation of Food Prosumption at the Individual and Cultural Levels
  October, 2017
  PPAD Marketing Congress, Trabzon, Turkey
• An Investigation of Home-Cooking From a Consumer Motivation Perspective
  October, 2016
  PPAD Marketing Congress, Kutahya, Turkey
• The Effect of Service Satisfaction, Reputation, Distance and Discount on Repurchase and Word-Of-Mouth: An Experimental Study
  October, 2016
  PPAD Marketing Congress, Kutahya, Turkey
• A Theoretical Framework for Maker Culture: Negotation of Prosumption at the Individual and Cultural Spheres within the Context of Food
  2016
  European Marketing Association Conference, Oslo, Norway
• Consumer response to different types of empowerment campaign announcements
  2015
  Association for Consumer Research Asia-Pacific Conference, Hong Kong, China- Hong Kong
• When Does Customer Empowerment Make a Difference? An Exploration of Consumer Response to Different Types of Empowerment Campaign Announcements
  2014
  European Marketing Association Conference, Valencia, Spain
• How and why participation of consumers in the production process affects product evaluation and relationship with products
  2013
  Association for Consumer Research European Conference, Barcelona, Spain
• How and why participation of consumers in the production process affects product evaluation and relationship with products
  2013
  Marketing Science Conference, Istanbul, Turkey
• Investment of self into products through process involvement
  2010
  Culture, Mind, and the Brain (CCMB) Conference, Ann Arbor, Michigan