Kimberley D Preiksaitis

My Professional Experience

Current Research

Consumer imagination, unattainble consumption items, human brands, consumer journeys 

Articles & Book Reviews

• Gossip and Discordant Narrative Brand Evolution
  Advances In Consumer Research
  2023
• Consumer Gossip and Brand Community Dynamics
  American Marketing Association Winter Educator Conference, vol. 33
  February, 2022
• Consuming the Sociality of Place
  Advances In Consumer Research, vol. 49
  October, 2021
• Consumer Responses to Strategic Customer Extensions
  Journal Of Product & Brand Management, vol. 30
  April, 2021
• The Theatre of Experience: Brand-Consumer Dynamics in Multimedium Environments
  Advances In Consumer Research, vol. 48
  October, 2020
• Creating and Managing Strategic Brand Performances
  American Marketing Association Winter Educator Conference, vol. 31
  February, 2020
• The Upside of Imagining Unattainable Purchases
  European Marketing Association Conference
  May, 2019
• Fallible Human Brands and Consumer-Identity-Related Responses
  European Marketing Association Conference
  2019
• Exploring the Importance of Imagination on Consumption Processes and Market Dynamics
  American Marketing Association Winter Educator Conference, vol. 29
  February, 2018
• The Effects of Doing Business: Consumer Responses to Typical Business Changes
  American Marketing Association Summer Educators Conference
  August, 2016
• Alternative Consumption Experiences Via Imaginative Fantasy Creation
  Advances In Consumer Research, vol. 44
  2016
• Taking Consumers for Granted: How Brand Changes May Have Big Consequences
  Global Brand Conference - Academy of Marketing
  2016

Awards & Distinctions

• Communal Consumption and Consumer Patronage
  Category: Research
  COTFD Summer Research Grant, 2021
• Strategic Brand Performances
  Category: Research
  COTFD Summer Research Grant, 2020
• Doctoral Fellowship
  Category: Research
  Social Science and Humanities Research Council of Canada, 2017

Presentations

• Consumer Gossip and Brand Community Dynamics
  2022
  American Marketing Association Winter Educator Conference, Las Vegas, Nevada
• Chateau DIY: Consociality and the Consumption of Place
  October, 2021
  Association for Consumer Research Conference, Virtual, Virtual
• The Theatre of Experience: Brand-Consumer Dynamics in Multimedium Environments
  October, 2020
  Association for Consumer Research Conference, Paris (Virtual), France
• Creating and Managing Strategic Brand Performances,
  February, 2020
  American Marketing Association Winter Educator Conference, San Diego, California
• Consuming Brand Performances
  December, 2019
  The Future of Brands Conference, New York, New York
• Fallible Human Brands and Consumer-Identity-Related Responses
  May, 2019
  European Marketing Association Conference, Hamburg, Germany
• The Upside of Imagining Unattainable Purchases
  May, 2019
  European Marketing Association Conference, Hamburg, Germany
• Human Brands and their Consumers: How Consumers Reform Brand Understandings Following Critical Incidents
  October, 2018
  Association for Consumer Research Conference, Dallas, Texas
• Deriving Value via the Imagination: How Knowledge Level and Perceptions of Chances alter Imaginative Mental Experiences
  February, 2018
  American Marketing Association Winter Educator Conference, New Orleans, Louisiana
• Unattainable Desires and Imaginative Mental Experiences
  February, 2017
  American Marketing Association Winter Educator Conference, Orlando, Florida
• Alternative Consumption Experiences Via Imaginative Fantasy Creation
  October, 2016
  Association for Consumer Research Conference, Berlin, Germany
• The Effects of Doing Business: Consumer Responses to Typical Business Changes
  August, 2016
  American Marketing Association Summer Educators Conference, Atlanta, Georgia
• Taking Consumers for Granted: How Brand Changes May Have Big Consequences
  April, 2016
  Global Brand Conference - Academy of Marketing, Bradford, United Kingdom
• How Brand Changes Impact Self-Brand Connections with Brands
  June, 2015
  Administrative Sciences Association of Canada Conference, Halifax, Canada-Nova Scotia