Cheryl L. Buff

My Professional Experience

Current Research

Research is in the area of social media, self-control, marketing ethics, brand strategies, interactive marketing, and pedagogy. Serves as Associate Dean of the School of Business.

Articles & Book Reviews

• Student Entrepreneurial Propensity: Evidence of Collegiate Business School Contributions
  Journal of Academy of Business and Economics, vol. 23
  April, 2023
• College Students' Perceptions of Mental Wellbeing and Physical Activity: What Might This Mean for the Student Experience?
  Academy of Business Research
  2023
• Exploring the Relationship between Influencer Marketing and the Fear of Missing Out
  Academy of Business Research
  2023
• Women in the Workplace: COVID-19 and Work-Life Balance
  Journal Of Managerial Issues, vol. XXXV
  2023
• The Baby Boomer-Gen Z Work Ethic Divide
  Academy of Management Annual Meeting
  January, 2022
• The Relationship between Self-Perceptions, Behavior Tendencies, and Entrepreneurial Propensity
  American Journal of Entrepreneurship, vol. 13
  December, 2020
• Covid-19 Generation: A Conceptual Framework of the Consumer Behavioral Shifts to be Caused by the Covid-19 Pandemic
  Journal Of International Consumer Marketing
  May, 2020
• Fear of Missing Out: Understanding Construct and Measures
  Journal of Marketing Perspectives, vol. 1
  December, 2018
• Fear of Missing Out: Exploring Personality Influences
  International Academic Conference on Business
  October, 2017
• Fear of Missing Out: Preliminary Analysis of Extant Measures
  International Academic Conference on Business
  October, 2017
• Understanding Consumer Adoption of Mobile Payment Options: Model Development
  Journal of Applied Business and Economics, vol. 17
  March, 2017
• Social Media and the Fear of Missing Out: Scale Development and Assessment
  International Business & Education Conferences
  October, 2014
• Actual self-concept versus ideal self-concept: An examination of image congruence and consumers in the health club industry
  Sport, Business and Management: An International Journal, vol. 3
  March, 2013
• That's a technical foul! Sports fan identification and buyer behavior of counterfeit sports merchandise
  European Journal of Business Research, vol. 13
  March, 2013
• Can they defer the cellular lure? College students' self-control and cell phone usage
  Review of Business Research, vol. 12
  October, 2012
• You're so vain...want to buy a counterfeit product? An exploratory study of vanity and counterfeit product purchase
  Review of Business Research, vol. 12
  October, 2012
• Learning and Mission in Action: Implementing Problem Based Service Learning in the Consumer Behavior Classroom
  International Journal of Business Research, vol. 11
  September, 2011
• Marketing Career Speed Networking - A Classroom Event to Foster Career Awareness
  Marketing Management Association
  2011
• Work Ethic: Do New Employees Mean New Work Values?
  Journal Of Managerial Issues, vol. 22
  April, 2010
• Building Brand Community Membership within Organizations: A Viable Internal Branding Alternative?
  Journal Of Product & Brand Management, vol. 19
  2010
• Exploring Gender Differences Under the Image Congruence Hypothesis Among Consumers in the Health Club Industry
  Journal of Academy of Business and Economics, vol. 10
  2010
• Learning and Mission in Action: Problem Based Service Learning in the Consumer Behavior Classroom
  Marketing Management Association
  2010
• Proposing an Examination of the Image Congruence Hypothesis and Consumers in the Health Club Industry
  Marketing Management Association
  2010
• Participation Preferences and Brand Community Integration: An Empirical Investigation
  Review of Business Research, vol. 9
  October, 2009
• Building Brand Community Membership within Organizations: A Viable Internal Branding alternative
  Marketing Management Association
  April, 2009
• Are Generation Y Consumers Brand Loyal and is their Buying Behavior Affected in an Economic Recession? A Preliminary Study
  Journal of Academy of Business and Economics, vol. 9
  2009
• Consumer Perceptions of Bundles
  Journal Of Product & Brand Management, vol. 18
  2009
• Attitudes Towards Counterfeiting and Counterfeit Products: Have They Changed?
  Journal of International Business & Economics, vol. 8
  October, 2008
• Private-Label brands, Manufacturing Brands, and the Quest for Stimulus Generalization: An EEG Analysis of Frontal Cortex Response
  Review of Business Research, vol. 8
  October, 2008
• Consumer Perceptions of Bundles
  Behavioral Pricing Conference
  September, 2008
• A Creative Interactive Approach for Business Engagement in Retail Management: Going Beyond the Classroom
  Applied Business Research (ABR) and College Teaching and Learning (TLC) Conference
  January, 2008
• Developing an Undergraduate Student Research Conference in Business: A Model
  Applied Business Research (ABR) and College Teaching and Learning (TLC) Conference
  January, 2008
• Developing an Undergraduate Student Research Conference in Business: A Model
  Applied Business Research (ABR) and College Teaching and Learning (TLC) Conference
  January, 2008
• Developing the ____College Student Conference in Business: A Model
  College Teaching and Learning Conference
  January, 2008
• Exploring College Students' Attitudes Toward Counterfeiting: A Beginning
  Marketing Management Association
  January, 2008
• A Multidimensional Conceptualization of Brand Community: An Empirical Investigation
  Sport Marketing Quarterly, vol. 17
  2008
• Developing an Undergraduate Student Research Conference in Business: A model
  Contemporary Issues in Education Research, vol. 1
  2008
• Exploring Individual Culture and Internet Commerce Success Factors
  DIAS Technology Review - The International Journal for Business and IT, vol. 4
  2008
• Proposing the Application of the Brand Community Membership Typology within the Organization: A Viable Internal Branding Alternative?
  Marketing Management Association
  2008
• Service Learning in the Consumer Behavior Classroom: Design, Implementation, and Lessons Learned
  Academy of Business Disciplines Annual Conference
  2008
• Private-Labels and Stimulus Generalization: An EEG Analysis of Frontal Cortex Response
  Marketing Management Association
  March, 2007
• Bundles=Discount? Revisiting Complex Theories of Bundle Effects
  Journal Of Product & Brand Management, vol. 16
  2007
• Gender and E-Commerce: Towards an Understanding of the Relationship Between Gender and Internet Commerce Success Factors
  Academy of Business Disciplines Annual Conference
  2007
• Marketing the Roman Catholic Diocesan Priesthood to Generation Y: Understanding How and Where to Market the Vocations Effectively
  International Academy of Business and Economics Annual Conference, vol. II
  October, 2006
• The Effects of Individual Culture on Internet Marketing Efforts
  Marketing Management Association
  2006
• The Effects of Race/Ethnicity and Gender on Internet Commerce Success Factors
  Marketing Management Association
  2006
• The Effects of Race/Ethnicity and Gender on Internet Commerce Success Factors
  Marketing Management Association
  2006
• Using Student Generated Codes of Ethics in the Classroom to Reinforce Business Ethics Education
  Journal Of Business Ethics, vol. 61
  October, 2005
• Exploring the Generalizability of the Brand Community Construct: Application in Sports Marketing
  Marketing Management Association
  March, 2005
• A Matter of Trust: Using Student Designed Codes of Conduct in Face-to-Face and Virtual Group Environments
  Journal of Academy of Business and Economics, vol. V
  January, 2005
• Assimilating a Discussion of the Gay and Lesbian Market Into a Marketing Classroom Setting
  Review of Business Research, vol. 5
  2005
• Factors Involved in the Student Athlete College Selection Process as Applied to the basic Decision Making Model
  Review of Business Research, vol. V
  2005
• Hofestede's Cultural Dimensions: Are Individual Differences Important?
  International Academy of Business and Economics Annual Conference
  2005
• Hofstede's Cultural Dimensions: Are Individual Differences Important?
  International Journal of Business Research, vol. 2
  2005
• Student Designed Codes of Ethics and Their Influence on Group Development and Processes
  Marketing Educators' Association National Conference
  2005
• Are We Educating our Graduate to be Ethical Marketers? Ethics Education in Undergraduate AACSB Marketing Programs
  American Marketing Association, vol. 15
  2004
• Evaluating Individual Contribution to Group Projects: The Summary of Responsibilities
  Review of Business Research, vol. 2
  2004
• The Multidimensional Construct of Brand Community: Strategic Implications for Marketers
  Academy of Business Administration National Conference
  2004
• Two Expectancy Theory Methodologies: Their Ability to Assess Employee Rewards and Incentives
  Academy of Business Administration National Conference
  April, 2003
• Ethics and Social Responsibility in a School of Business Curriculum: Is it Enough for AACSB?
  Association for Business Communication
  2003
• Gay and Lesbian Market Segmentation: Bringing this Topic to the Classroom
  Academy of Business Administration National Conference
  2003
• Ego Depletion and Self-focused Consumers: Proposing the Effects of a Depleted Self on Gifting Behavior
  Marketing Management Association
  Spring, 2011
• How Will They Know Right From Wrong? A Study of Ethics in the Mission Statements and Curriculum of AACSB Undergraduate Marketing Programs
  Marketing Education Review, vol. 14
  Fall, 2004
• Marketing Career Speed Networking: A Classroom Event to Foster Career Awareness
  Marketing Education Review Special Issue on Teaching Innovations, vol. 22
  Spring, 2012
• Proposing a Scale to Measure Fear of Missing Out
  Marketing Management Association
  Spring, 2013
• Self-Perceived Brand Relevance of and Satisfaction with Social Media
  Marketing Management Journal, vol. 22
  Fall, 2012
• Social Media and the Fear of Missing Out:Scale Development and Assessment
  Journal of Business and Economics Research, vol. 14
  Jan-Mar, 2016
• Sports marketing and TV video and production: An interdisciplinary partnership in learning and action
  Marketing Management Association
  Spring, 2012
• To accept or defer the cellular lure: College students self-control and cell phone usage
  Marketing Management Association
  Spring, 2012
• Undergraduate Research as a Fate Accompli: Innovation and Evolution of a Student Conference in Business
  Contemporary Issues in Education Research, vol. 9
  Jan-Mar, 2016

Awards & Distinctions

• Fr. Matthew T. Conlin, O.F.M. Distinguished Service Award
  Category: Service-University
  Siena College, 2019
•  Outstanding Research Paper Award: Taylor Akana '15, Cheryl L. Buff, Paul W. Thurston
  "Understanding Consumer Adoption of Mobile Payments: Model Development"
  Buff presented as Keynote Speaker during the Official Luncheon of the March 19-21, 2017 Conference
  Category: Research
  IABE - 2017, 2017
• 2015 Outstanding Service Award
  Category: Service-University
  Siena College School of Business, 2015
• Matthew T. Conlin O.F.M. Distinguished Service Award Finallist
  Category: Service-University
  Siena College, 2015
• Award for Excellence Honoree
  Category: Service-University
  Trustco Bank and Siena Athletics, 2014
• Professor of the Year
  Category: Teaching
  Beta Gamma Sigma - AACSB National Honor Society - Siena College Chapter, 2013
• Jerome Walton Excellence in Teaching Award
  Category: Teaching
  Siena College, 2010
• Hormel Meritorious Teaching Award
  Category: Teaching
  Marketing Management Association, 2009
• Jerome Walton Excellence in Teaching Award - Finalist
  Category: Teaching
  Siena College, 2009

Presentations

• Understanding Entrepreneurs: The Barriers of Myopia and A Path Forward
  May, 2022
  Eastern Academy of Management, Portland, Maine
• The Baby Boomer – Gen Z Work Ethic Divide
  2022
  Academy of Management Annual Meeting, Seattle, Washington
• Preliminary Analysis of Influencer Marketing
  March, 2019
  Academy of Business Research Conference, New Orleans, Louisiana
• The Impact of Fear of Missing out on Social Media Usage and Online Behaviors
  March, 2019
  Academy of Business Research Conference, New Orleans, Louisiana
• Fear of Missing Out: Exploring Personality Influences
  October, 2017
  International Academic Conference on Business, Las Vegas, Nevada
• Fear of Missing Out: Preliminary Analysis of Extant Measures
  October, 2017
  International Academic Conference on Business, Las Vegas, Nevada
• Understanding Consumer Adoption of Mobile Payments
  2017
  International Academy of Business and Economics - Spring Conference, West Palm Beach, Florida
• Social Media and the Fear of Missing Out: Scale Development and Assessment
  October, 2014
  The Clute Institute - 2014 International Business & Education Conference, Las Vegas, Nevada
• Proposing a Scale to Measure Fear of Missing Out
  2013
  Marketing Management Association, Chicago, Illinois
• That's a technical foul! Sports fan identification and buyer behavior of counterfeit sports merchandise
  2013
  International Academy of Business and Economics - Spring Conference, Orlando, Florida
• Can they defer the cellular lure? College students' self-control and cell phone usage
  2012
  International Academy of Business and Economics Annual Conference, Las Vegas, Nevada
• Sports marketing and TV video and production: An interdisciplinary partnership in learning and action
  2012
  Marketing Management Association, Chicago, Illinois
• To accept or defer the cellular lure: College students self-control and cell phone usage
  2012
  Marketing Management Association, Chicago, Illinois
• You're so vain..want to buy a counterfeit product? An exploratory study of vanity and counterfeit product purchase
  2012
  International Academy of Business and Economics Annual Conference, Las Vegas, Nevada
• Ego Depletion and Self-Focused Consumers: Proposing the Effects of a Depleted Self on Gifting Behavior
  2011
  Marketing Management Association, Chicago, Illinois
• Fostering a Culture of Undergraduate Research: The Role of a Student Conference
  2011
  Marketing Management Association, St. Louis, Missouri
• Learning and mission in action: Implementing problem-based service learning in the consumer behavior classroom
  2011
  International Academy of Business and Economics Annual Conference, Las Vegas, Nevada
• Marketing Career Speed Networking - A Classroom Event to Foster Career Awareness
  2011
  Marketing Management Association, Chicago, Illinois
• Learning and Mission in Action: Problem Based Service Learning in the Consumer Behavior Classroom
  2010
  Marketing Management Association, Chicago, Illinois
• Proposing an Examination of the Image Congruence Hypothesis and Consumers in the Health Club Industry
  2010
  Marketing Management Association, Chicago, Illinois
• A Test of Alternative Mechanisms for the Psychological Impact of Price Bundling and Implications for When and Why Price Bundling Enhances or Derails Consumer Evaluation
  February, 2009
  American Marketing Association Winter Educator Conference, Tampa, Florida
• Are Generation Y Consumers Brand Loyal and is their Buying Behavior Affected by an Economic Recession
  2009
  International Academy of Business and Economics Annual Conference, Las Vegas, Nevada
• Participation Preferences and Brand Community Integration: An Empirical Investigation
  2009
  International Academy of Business and Economics Annual Conference, Las Vegas, Nevada
• Problem Based Service Learning in Marketing Courses
  2009
  Academic Service Learning Conference, USA, New York
• Service Learning in the Consumer Behavior Classroom: Design, Implementation, and Lessons Learned
  November, 2008
  Academy of Business Disciplines Annual Conference, Ft. Myers Beach, Florida
• Exploring College Students' Attitudes Toward Counterfeiting: A Beginning
  April, 2008
  Marketing Management Association, Chicago, Illinois
• Proposing the Application of the Brand Community Membership Typology within the Organization: A Viable Internal Branding Alternative?
  April, 2008
  Marketing Management Association, Chicago, Illinois
• A Creative Interactive Approach for Business Engagement in Retail Management: Going Beyond the Classroom
  January, 2008
  Applied Business Research (ABR) and College Teaching and Learning (TLC) Conference, Orlando, Florida
• Developing the ____ College Student Conference in Business: A model
  January, 2008
  The Clute Institute Teaching and Learning Conference, Orlando, Florida
• Gender and E-Commerce: Towards an Understanding of the Relationships Between Gender and Internet Commerce Success Factors
  November, 2007
  Academy of Business Disciplines Annual Conference, Fort Myers Beach, Florida
• Variations in Work Ethic Between Workforce Professionals and College/University Seniors
  August, 2007
  Academy of Management Annual Meeting, Philiadelphia, Pennsylvania
• Private-Labels and Stimulus Generalization: An EEG Analysis of Frontal Cortex-Response
  March, 2007
  Marketing Management Association, Chicago, Illinois
• Marketing the Roman Catholic Diocesan Priesthood to Generation Y: Understanding How and Where to Market the Vocations Effectively
  October, 2006
  International Academy of Business and Economics Annual Conference, Las Vegas, Nevada
• The Effects of Individual Culture on Internet Marketing Efforts
  March, 2006
  Marketing Management Association, Chicago, Illinois
• The Effects of Race/Ethnicity and Gender on Internet Commerce Success Factors
  March, 2006
  Marketing Management Association, Chicago, Illinois
• A Matter of Trust: Using Student Designed Codes of Conduct in Face-to-Face and Virtual Group Environments
  October, 2005
  International Academy of Business and Economics Annual Conference, Las Vegas, Nevada
• Assimilating an Analysis of the Gay and Lesbian Market into the Marketing Classroom
  October, 2005
  International Academy of Business and Economics Annual Conference, Las Vegas, Nevada
• Factors involved in the Student Athlete College Selection Process as Applied to the Basic Decision Making Model
  October, 2005
  International Academy of Business and Economics Annual Conference, Las Vegas, Nevada
• Hofestede's Cultural Dimensions: Are Individual Differences Important?
  October, 2005
  International Academy of Business and Economics Annual Conference, Las Vegas, Nevada
• Student Designed Codes of Ethics and Their Influence on Group Development and Processes
  April, 2005
  Marketing Educators' Association National Conference, La Jolla, California
• Exploring the Generalizability of the Brand Community Construct: Applications in Sports Marketing
  March, 2005
  Marketing Management Association, Chicago, Illinois
• Evaluating Individual Contribution to Group Projects: The Summary of Responsibilities
  October, 2004
  International Academy of Business and Economics Annual Conference, Las Vegas, Nevada
• Using Codes of Conduct to Improve Virtual and Small Group Processes
  October, 2004
  The Association for Business Communication, Cambridge, Massachusetts
• Student Designed Codes of Ethics-Enhancing Ethics Education in the Business Curriculum
  April, 2004
  Academy of Business Education Annual Meeting, Mystic, Connecticut
• The Multidimensional Construct of Brand Community: Strategic Implications for Marketers
  March, 2004
  Academy of Business Administration National Conference, Las Vegas, Nevada
• Are We Educating our Graduate to be Ethical Marketers? Ethics Education in Undergraduate AACSB Marketing Programs
  February, 2004
  American Marketing Association, Scottsdale, Arizona
• Do Your Classroom Activities Mirror AACSB Standards and Your School of Business Mission Statement Regarding Ethics and Values
  October, 2003
  Association for Business Communication, Albuquerque, New Mexico
• Gay and Lesbian Market Segmentation: Bringing this Topic to the Classroom
  April, 2003
  Academy of Business Administration National Conference, Las Vegas, Nevada
• Two Expectancy Theory Methodologies: Their Ability to Assess Employee Rewards and Incentives
  April, 2003
  Academy of Business Administration National Conference, Las Vegas, Nevada